The Zaky is very versatile, and used in many ways!
Pregnant Women: The Zaky is used to help position the belly of the mom-to-be. Also helps to give just enough support to the neck and shoulders. It is best if the Zaky is scented by mom before the baby is born, and taken to the delivery of the baby. Place the Zaky with the baby when s/he is not being held.
Working or traveling parents: The Zaky is left scented to comfort the child until the parent comes back. It helps with bonding, it reduces stress, and the parents know that the baby will recognize their scent when they come back. For those that stay away for longer periods of time, a perfume/cologne can be used to have the baby bond with the scent of the parent. Some parents have the child sleep with the Zaky then take that Zaky in their luggage.
For healthy infants and toddlers: For babies of over 6-8 months of age, The Zaky is best introduced when the baby has "quiet time" with mom/dad. The idea is to help the baby associate the Zaky with sleep time. It is proven that when the babies get help from the Zaky, their anxiety level is reduced, hence, they sleep better.
The Zaky also helps prop up the baby bottle at times when mom cannot do it.
It also helps with the baby's "Tummy Time" when it is placed on the chest.
In hospitals: Children and adults that have a long stay due to cancer, burns or other treatments etc. and families cannot stay 24/7 find the Zaky comforting as it smells and feels like their loved ones. It also helps with positioning after surgical procedures.
Some moms swap scented Zakys with the child so both feel closer to each other (moms scent it for the child and the child scents it for his/her mom)
The Zaky also holds the head straight-up for patients that must remain laying down.
In child care centers and at home: Children that take naps or have quiet times find the Zaky very comforting as they can use it wherever they go (child care, baby sitters, grandparents’ home, etc)
For nursing homes: Senior Citizens find the Zaky comforting (especially if it is scented by a grandchild) and they are able to sleep better if they are calmer.